This booklet written by creative writing tutor Joan Rosier-Jones (updated by Liz Allen) covers publicity and marketing, with tips on the elements of marketing your book, such as book launches, advertising, reviews, authors’ tours and in-store promotions, the internet as a marketing tool and offers a comprehensive checklist for self-published authors. Whether you are published through a mainstream or smaller publisher or self-publish, the more you can do to work with the marketing team to give the book publicity, the more sales you are likely to generate.
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