NZ’s Creative & Cultural Sector Strategy Confirmed
Amplify: A Creative and Cultural Strategy for New Zealand is a national strategy that outlines how the government will prioritise support for our creative and cultural sectors to 2030.
Amplify is a national strategy that shows how government will help create an environment in which New Zealand’s creative and cultural sectors can flourish over
the next five years.
The vision for the strategy is:
Amplify takes an action-oriented approach to setting out the government’s focus for amplifying creativity and culture in New Zealand over the over the coming years to 2030. It responds to the sectors’ unique challenges and opportunities.
Amplify: A Creative and Cultural Strategy for New Zealand
This is a national strategy that outlines how the government will prioritise support for our creative and cultural sectors to 2030.
Implementation plan – Amplify: A Creative and Cultural Strategy for New Zealand 2025–2030
A detailed plan for implementing the Amplify strategy over the next five years.
Watch an introduction of Amplify by Arts, Culture and Heritage Minister Paul Goldsmith (2024).
Amplify‘s 2030 targets
These indicators will help us measure how the actions in the strategy are supporting economic and export growth, engagement with creative and cultural activities and the resilience of creative and cultural work and activity in New Zealand.
- The economic contribution of the arts and creative sectors grows to at least $22 billion (of GDP), with a focus on cultural exports and tourism,
- A 10 percent increase in the number of kiwis engaging with our arts, culture and heritage, and
- 5000 more people working in the creative sector.
Strategic pillars
To reach these targets, the Government has three focus areas or strategic ‘pillars’ which outline actions it will take to support the sector over the coming years to 2030.
Investing for maximum impact
Maximising value for New Zealand from the creative and cultural sectors through Government investment.
Nurturing talent
Enhancing the potential of New Zealand’s creative and cultural talent pipeline and supporting sustainable career opportunities.
Reducing barriers to growth
Modernising and streamlining government regulation so it enables the creative and cultural sectors to thrive.
Consultation
Consultation on Amplify was open from 4 November 2024 to 15 December 2024.
Thank you to everyone that made a submission or joined our workshops or deep dive sessions. We received more than 700 submissions during the consultation period.
